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From Design To Sales – How Digitisation Is Empowering The Chanderi Weavers Of MP

Pulication: The Better India
Twenty-seven-year-old Mohd Shahdab Ansari studied till Class X before he took up the family tradition of weaving in Chanderi, Madhya Pradesh. There wasn’t a lot of money to be made in weaving, but he persevered, driven by the knowledge that few had the talent to do what he did. Week after week, he wove saree after saree, giving them to his master weaver in exchange for meagre wages.

 

Lounge Loves | Chanderiyaan

Pulication: Livemint
The effort to revive a marginalized weave is finally coming full circle thanks to the efforts of the Digital Empowerment Foundation (DEF), a not-for-profit. A little more than a month ago, its Chanderiyaan project in Madhya Pradesh, run for the benefit of about 3,500 families of Chanderi weavers,saw the launch of Chanderiyaan.net, an e-commerce website. Through this, weavers can bypass middlemen and sell their products directly online.
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The Metamorphosis In India’s Villages, Courtesy A Digital Drive

Pulication: Livemint
New Delhi: Mohammad Furkaan is today the very picture of confidence. Hailing from a traditional family of weavers in Chanderi in Madhya Pradesh, Furkaan is a designer of prints for the famous silk sarees and other dresses of Chanderi, whose life has been transformed by the advent of the digital era.

 

Mr. Sindhya In The Meeting Of Self Help Groups Of Ladies At Chanderiyaan Center

Pulication: Sadhna Today
Date : 13 March 2010
Comuter aided design & other technologies being brought by Chanderiyaan is changing the lives of the weavers of Chanderi. Mr. Scindia lauded the efforts of the DEF at the local Raja-Rani mahal.

 

Stole For Athletes Participating In The Forthcoming Commonwealth Games At New Delhi Is Designed At Chanderiyaan Center

Pulication: Dainik Jagran
The Commonwealth athletes at New Delhi games would be sporting Stoles (a kind of shawl) made at Chanderi, Madhya Pradesh. The logo has been designed at DEF’s Chanderiyaan centre.

 

Photo Exibition Organized By ASI Bhopal Region At Badal Mahal

Pulication: Peoples
Date: May 2010
ASI rewarded local boy and Chanderiyaan student Furkaan Ahmed for designing the Mono of the Stole to be worn by Commonwealth athletes.

 

Inspection Of Chanderiyaan Center Done By Mr. Sindhya

Pulication: Peoples
Date: May 2010
Minister inspects the Chanderiyaan centre being run by DEF and was presented a Stole made for the forthcoming Commonwealth Games at the centre fine embroidary of the Stole impressed him.

 

Mr. Sindhya At Chanderiyaan Center

Pulication: Dainik Jagran
Date: 8th March
DEF run Chanderiyaan centre helping preserve the unique culture and introduce technology into the lives of ordinary weavers of Chanderi. A host of programmes being run in this regard. Mr. Jyotiraditya Scindia inspected the centre for the 3rd time in 2010.

 

Mr. Sindhya At Chanderiyaan Center

Pulication: Dainik Jagran
Date: 8th March
DEF run Chanderiyaan centre helping preserve the unique culture and introduce technology into the lives of ordinary weavers of Chanderi. A host of programmes being run in this regard. Mr. Jyotiraditya Scindia inspected the centre for the 3rd time in 2010.

 

Training For The Block Printing On Chanderi Sarees Started At The Chanderiyaan Centre

Training for the Block Printing on Chanderi Sarees started at the Chanderiyaan Centre. This will result in jobs for 40-50 people in Chanderi itself and faster expert work too instead of itbeing exported to Jaipur etc.

 

एथलीटों द्वारा पहने जाने वाले स्टोल के मोनो का डिजायन मो. फुरकान व उनके दो साथियों ने चंदेरियाँ सेन्टर में बनाया

The Mono on the Stoles to be worn by athletes during the opening ceremony are also being designed by one Md. Furkaan & two of his centfellow students of the Chanderiyaan centre.

 

टेक्सटाईल राज्य मंत्री ने चंदेरियाँ सेन्टर के काम-काज का निरीक्षण किया

Pulication: Peoples
Textiles Minister of State inspected the goings on in the Chanderiyaan centre and expressed his hapiness at ‘coming true of his dreams through the development works going on at the centre.

 

The Minister Inspects The Design At The Chanderiyaan Centre

The Minister inspects the design at the centre at the local Raja-Rani Mahal where the centre director briefed him on the activities going on there.

 

Outlook Traveller Article On Chanderi

Following are some excerpts from the Outlook Traveller article “And this,” says the weaver, unfurling with the flourish a gossamer-fine pink-and-gold fabric, “is the Kareena Sari!” As we wander through pretty-as-a-picture village, we’re walking in the footsteps of Amir Khan his co-star from Three Idiots.
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Training For The Block Printing On Chanderi Sarees Started At The Chanderiyaan Centre

Training for the Block Printing on Chanderi Sarees started at the Chanderiyaan Centre. This will result in jobs for 40-50 people in Chanderi itself and faster expert work too instead of itbeing exported to Jaipur etc.

 

Tourists Got Happy By Wi-Fi Service